During the holidays, the city of Santa Monica organizes an annual pub crawl. For the SPIN PR firm, I used WordPress to create SantaMonicaPubCrawler, a mobile “app” offering crawlers instant access to all of the official maps, routes, times, sponsors and venue specials.
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The event raises money for those in need, and over the last nine years the SANTA Monica Pub Crawl has brought in more than $100,000. Westside Food Bank is the event benefactor, acquiring five pounds of food for every dollar donated. Through agency distribution, they support seniors, the homeless, the unemployed, low-income families and veterans.